Creative Advertising Essential for Programmatic, Ashley Swartz Reports from...
NAPA, CA — Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious...
View ArticleSpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic
NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York...
View ArticleProgrammatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped...
View ArticleAutomated Video Ad Buying Growing Up Down Under
NAPA, Ca — Online advertising’s programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia’s shores. “Most of our clients are on board with the concept and...
View ArticleProgrammatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate
NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s...
View ArticleStarcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency...
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